Skip to content
A Late-Career Surge That Inspired a Generation
When Steven Alker turned 50, most golf fans expected him to quietly ease into the next chapter of his mostly under-the-radar career. Instead, he rewrote it and erupted into the spotlight.
From Korn Ferry journeyman to PGA Tour Champions winner — and now chasing his 3rd Charles Schwab Cup in 4 years — Alker’s story is one of resilience, trust, and knowing what truly matters in performance. He didn’t suddenly find distance or reinvent his swing. He found equipment that complemented his precision-based game — clubs that reward skill and consistency, not marketing hype. That’s where New Level Golf entered the picture.
Why Alker’s Gear Choice Tells a Different Story
When Steven Alker joined the New Level Golf family, he wanted to do something different. He could have stuck with the same big-brand logos everyone else plays — but he chose otherwise.
“Every time you guys put something out, it’s better and better.” – Steven Alker
That quote perfectly captures why Alker has gamed New Level irons for nearly his entire PGA Tour Champions career. He saw what many of today’s better players are realizing: that small-batch craftsmanship, performance engineering, and direct-to-consumer honesty can outperform the mainstream. For Alker, it wasn’t about hype — it was about feel, feedback, and confidence under pressure.
Inside the 702 Iron Series — Built for Competitive Players
At the heart of Alker’s setup — and the same lineup you can put in your bag — is the 702 CB Iron. Designed from the ground up for serious golfers, these irons are forged for control, not distance-inflated marketing numbers.
Key Performance Details:
- Fully forged construction for unmatched feel and responsiveness.
- Tungsten toe plug for optimized CG and stability through impact.
- Progressive head shaping across the MB, CB, and Plus models.
- Matching lofts and head weights for seamless combo-set integration.
- Built in Scottsdale, AZ — every head inspected, every build hand-assembled.
If you’re the kind of player who values predictability and precision — the kind who prefers a beautiful top line, clean turf interaction, and pure feedback — the 702 series was engineered for you.
Premium DTC Irons: Tour-Level Precision, Honest Pricing
Most golfers assume “Tour-level” automatically means $2,000-plus for a set of irons. New Level Golf challenges that narrative. MSRP starts at $149 per club, giving you access to players irons that deliver the same forged quality and design DNA trusted by pros — without the markup.
Because we operate as a premium DTC focused brand, you’re buying direct — not paying for wasteful overhead or multi-layer distribution. That’s how we can offer the best DTC irons on the market — performance-first equipment that’s both aspirational and attainable.
We’re not here to out-market the major OEMs — and honestly, we don’t want to. Spending millions on ads only drives up the cost for the golfer. Our focus is simple: build gear that performs every bit as well as the big brands, offer more customization than any other DTC company, and keep it priced where it belongs — in reach of serious players who care about quality, not hype.
Custom Options Worthy of a Tour Player
Your swing is unique — your build should be too. That’s why every New Level iron is assembled to your exact specs, using the same components trusted by Tour professionals.
Customization Highlights:
- Shafts: full lineup from True Temper, KBS, Fujikura, Nippon, and more. *Special Orders also available.
- Grips: full SuperStroke’s new REVL Series lineup.
- Length, loft, and lie options for every player profile.
(Some premium components include up-charges, others are included standard.)
If you don't see the option, leave a note for the builders. We'll contact you if there is an issue with your request.
Every build goes through our tour truck assembly process — because quality control isn’t a department here; it’s our entire identity.
What It Means for Your Game
If you’re an aspiring golfer, competitive player, a former competitor, a serious range-rat, or simply someone who values precision over promises, the 702 series gives you what the big brands can’t: Tour-validated performance, without the marketing tax.
When a player like Steven Alker trusts his livelihood to our irons, it’s validation that quality speaks louder than hype. Now it’s your turn to experience that same level of confidence every time you set up to the ball.
FAQs
Q: Are the 702 irons forgiving?
A: For a fully forged iron, yes. However, they’re designed for precision players. You won’t find oversized heads or hollow bodies here — just forged control and consistency.
Q: Can I mix MB, CB, and + (plus) heads?
A: Absolutely. All 702 heads share matched lofts and head weights for seamless combo sets.
Q: What’s the build time for a custom set?
A: Each build is made to order in Scottsdale, AZ. Most ship within a few business days.
Q: Are these considered “players irons” or “game improvement”?
A: 100% players irons. We design for golfers who value control, trajectory, and shot-making.
Q: How does pricing compare to major OEMs?
A: At $149 per club MSRP, you’re saving 25–40% compared to equivalent forged models — with better materials and craftsmanship.
Ready to Play What Pros Trust?
Steven Alker proves that with the right mindset — and the right tools — you can redefine what’s possible in your game. If you’re ready to take your next step, it starts with equipment that reflects your standards.
Tour-trusted. Player-approved. Built for those who never stop chasing better.
